Fact: Shirts are for suckers. They’re heavy, hot, and if you wear one when you’re rock climbing, the ladies (or dudes, as it were) can’t see your back muscles when you’re sending your project.
Well hey, not announced at the 2013 Outdoor Retailer Winter Market is a revolutionary new piece of climbing outerwear:
It’s INVISICOOL, a revolutionary new invisible new game-changing fabric that’s new and revolutionary: It’s invisible. It’s nearly weightless, at less than one ounce (Men’s Large). It uses your body’s sweat to cool, your body. As you sweat, sweat coats your skin. When sweat evaporates, it cools. That’s where INVISICOOL fabric comes in: It doesn’t do anything to your sweat, enabling it to cool, your body.
The proper spelling of INVISICOOL is “INVISICOOL,” in all capital letters. INVISICOOL blocks 0% of incoming UVA and UVB rays.
INVISICOOL shirts are now available in short-sleeve ($29.95), long-sleeve ($34.95), tank top (women’s only, $29.95) and turtleneck ($39.95). A dickie will be introduced in fall 2013.
INVISICOOL shirts were designed for hard sport climbing and bouldering, when extra ounces — and appearing shirtless — really matter. But that’s not all. INVISICOOL aren’t just for the crag or the gym. You can wear them anywhere being half-naked is appropriate, for any activity:
- Going to the beach
- Going to the nude beach
- Shirts vs. Skins recreational basketball games
- Mowing your lawn
- Yelling at arresting officers when you’re drunk in your front yard
- AND MORE!
BUT WAIT THERE’S MORE CHECK OUT THESE TESTIMONIALS FROM JUST A FEW OF OUR
DOZENS MILLIONS OF SATISFIED CUSTOMERS
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