On Nov. 25, Black Friday, Patagonia placed an ad in the New York Times, telling readers, “Don’t Buy This Jacket.” As they said in a blog post on The Cleanest Line, they felt it was time to address the issue of consumerism head-on, and laid out how they were addressing their environmental impact — telling customers, “Don’t buy what you don’t need,” and “Think twice before you buy anything.”
I’m sure many of us stayed home on Black Friday, and didn’t camp out at Wal-Mart to get a $2 waffle iron (or get pepper sprayed). I didn’t buy that Patagonia jacket, because I don’t need it. Maybe you didn’t either. It was pretty easy, wasn’t it? Want to know what else you can do? Here are a few other things that are just as easy as not buying a brand-new jacket — from not flushing your toilet so often, to not buying bottled water — in the vein of that Patagonia ad.