Semi-Rad is brought to you by Outdoor Research.
Amen brother! Interested to see what happens to that brand, since they were recently purchases by Columbia…
Haha…this gets me every time I see it misspelled.
I wouldn’t say they were “just” purchased by Columbia since that happened in 2003.
So which of those reviews did you write?
Sorry, I ment right.. oh wait what?
None, sir! I am a man of letters!
Granted, product reviewers should know better, but you’re breaking one of the rules of company naming: when people hear the name, the spelling should be obvious, and when they see the name, the pronunciation should be obvious.
Rules are made to be broken, but there are consequences to be dealt with when you do.
I looked at this post at least ten times over the last two days (36+ hours of traveling including 10 hours of airport appreciation time; lots of need for small amusements) and it never failed to make me laugh.
“Mountain Hardware” NO
It got me every time.
I love Mountain Hardware in Truckee. I’ve bought a lot of windshield de-icer and snow shovels there over the years.
Though it’s not the kind of place I would recommend walking into and saying “I’d like some hard wear please”
[...] HELP ME HELP YOU SPELL MOUNTAIN HARDWEAR [...]
Mountain Hardwear suffering grammatical errors somewhat like Quiksilver being misspelled 35+ years ago…..up until the present.
You and your writings came to mind when I recently browsed The Alpinist’s Mountain Standards test blog or whatever it is called. Check out the brand search on the left: http://www.alpinist.com/blogs/mountain
And have a good day, of course!
Mail (will not be published) (required)
Notify me of follow-up comments by email.
Notify me of new posts by email.
The Rules For Dating A Dirtbag
Beware The Urine-Drinking Mountain Goats
A Climbing Accident
Sick, Brah: The Ineloquence Of Talking About The Outdoors
Your Best Vacation Is Someone's Worst Nightmare
A Few Things You Can Do Besides Not Buying That Patagonia Jacket
Announcing A New Line Of Invisible Climbing Outerwear
Girly Girls And Manly Men
9 Reasons Why You Should Never Bike To Work
The Importance Of Being A Lifelong Beginner
The Climbing Zine
The Dirtbag Diaries
Forest Woodward Photography
Outdoor Research Verticulture
Pacific Wonderland Woodworks
Salvagetti Bicycle Workshop
Sara Lingafelter, Social Media Genius
The Stone Mind
Trout Steak Revival